#MYCALVINS

Date: January 25, 2019

Iconic Brands Found Inside

Although I’m not one to pick out my wardrobe based solely on brand name or brand recognition, I have a major weakness for Calvin Klein ANYTHING. Calvin Klein, a global lifestyle brand, exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. They seek to thrill and inspire their audience while using provocative imagery and striking designs to ignite the senses. Everything the label creates – clothing, accessories, home design – becomes a timeless classic.

In the last several years, the brand has been notably famous for their #mycalvins campaign. First debuted to market their underwear, it quickly spread to their ever-growing denim collection, becoming a socially recognized campaign and sparking major audience attention and interaction throughout social media with even small scale Instagramers “hashtaging” their Calvin wardrobe. All this backed by their endless celebrity endorsements including huge industry names like Joan Smalls, Miranda Kerr, Fergie, Lara Stone, Vanessa Hudgens and most infamously, Justin Bieber.

“Whether you’re related or you bond over shared dreams, family is what you make of it”: the inspirational tag-line to the most recent branch from the #mycalvins campaign which focuses on family, headlined by the worlds most famous celebrity family, The Kardashian-Jenner clan. Can you say iconic?

You don’t have to talk me into it . . . I’m sold! Get me into a pair of their fabulous boyfriend jeans and iconic logoed tees STAT. Luckily, Bower Place has several retailers who carry a wide range of the Calvin Klein lines from Men’s, Women’s, Jeans, Perfume and Performance. Find your closet’s new favourites inside Below The Belt, Hudson’s Bay, Pseudio, Sephora and Boathouse.

Megan

Marketing Assistant

Megan is a self-described geek who fancies blankets, books and tea (maybe a cat or three too)!