The Style Lounge

The Style Lounge

Where Red Deer discovers fashion in a whole new way.

Where Red Deer discovers fashion in a whole new way.

What Is the Fall In Love with Style Experience?

Fall in Love with Style is Bower Place’s interactive fashion experience where you can explore curated outfits, vote on your favourite looks, discover your seasonal colour palette, enter draws, and unlock exclusive tenant promotions — all in one stylish space.

Vote for Red Deer’s Best

Explore curated outfits featuring pieces from Bower Place retailers, then cast your vote for your favourite look.

Discover Your Colours. Define Your Style.

Create your own Three Word Style Guide and learn how colour impacts confidence at our Colour Analysis Station.

Events, Prizes & Style Moments

Join us for monthly special event days featuring themed experiences and exclusive shopping opportunities throughout the pop-up.

Exclusive Offers & Expert Advice

Explore featured tenant promotions at our in-unit Offer Display, showcasing curated deals and must-have pieces.

Plan Your Visit

Fall in Love with Style is located in Unit 122, beside Miniso and Spencer’s, inside Bower Place.

Pop-Up Hours

Wednesday, April 1st
12:30pm – 3:00pm
 
Thursday, April 2nd
11:30am – 3:00pm
 
Tuesday, April 7th
11:30pm – 3:00pm
 
Thursday, April 9th
11:30pm – 3:00pm
 
Monday, April 13th
1:00pm – 3:00pm
 

No appointment is required to visit the pop-up. Personal Stylist appointments must be booked in advance.

March Feature: Seasonal Style Shift

Step into spring with confidence at Bower Place on March 27th from 5:00PM – 8:00PM for an inspiring evening of fashion transformation. Seasonal Style Shift is your guide to moving from dark winter tones to fresh, lighter spring hues — without completely reinventing your wardrobe.
Join us for an interactive shopping experience where you’ll learn how to transition your favourite winter staples into effortless spring looks. Discover how to swap heavy layers for lighter textures, incorporate brighter colours, and refresh your style with simple, impactful updates. Our Director of Fashion will share tips on styling, colour pairing, and layering techniques to help you feel confident and elevated all season long.
Refresh your wardrobe. Lighten your palette. Step into spring in style.

Style, Simplified: Your Personal Stylist Awaits!

Ready for a style refresh? Whether you have a vision or need guidance, our Director of Fashion is here to elevate your fashion game!

At Bower Place, Central Alberta’s fashion hub, we go beyond outfits—helping you find the perfect hairstyle, fragrance, makeup, accessories, and more, all in one place.

Start with a quick questionnaire to define your style, then meet your stylist at Guest Services in the food court.

Simply book your appointment, then visit the Fall in Love with Style Pop-Up at your scheduled time to get started.

And here’s the best part—all the proceeds of your session fee supports Dress For Success Central Alberta!

The Bower Place

Style Awards

Chosen by You — Central Alberta’s Top Looks from the February Fall in Love with Style Experience.

Ricki's

Voted Central Alberta’s Favourite Outfit

PSEUDIO

Voted Central Alberta’s Best Everyday Wear

AMERICAN EAGLE

Voted Central Alberta’s Best Styled Outfit