Things to do in Red Deer: Try Freeze-Dried Candy and More

Issy and Jay's Red Deer

If you’re looking for a new delicious treat to try, look no further than the local family-run business, Issy and Jay’s at Bower Place. This new business opened its first flagship store in Bower Place in July 2022. Issy and Jay’s provides a huge variety of unique freeze-dried, international imports, and retro candies that are hard to come by. The store even has a free-to-play retro Super Pac-Man arcade game!


The name, Issy and Jay, comes from the names of Natasha and Jayson Hoedel’s son and daughter, Isabelle and Jaycob. Jaycob Hoedel was the first to think of the idea for his parents to start a store that offers freeze-dried candy.

Issy and Jay's Red Deer

So what exactly is freeze drying?

Freeze drying is a process by which the moisture is removed under a heavy vacuum that is equivalent to the vacuum in outer space under freezing temperatures. This technology was first developed by the National Aeronautics and Space Administration (NASA). Freeze drying is used to send food to astronauts that are lightweight and nutrient-dense as it preserves 97% of the nutrients in food.

What makes freeze-dried candy better?

Freeze drying intensifies the flavors. It provides a completely new sensation and texture. It also allows you to take an ice cream sandwich on a hike or a picnic, and you don’t have to worry about it melting. It’s a great way to celebrate the end of a hike by having a freeze-dried snack!

The freeze-dried skittles are the most popular and go out of stock quickly. Both the ice cream cones, and ice cream sandwiches are very popular as people like the idea of snacking on ice cream.

Issy and Jay's Red Deer

Issy and Jay's Red Deer

Issy and Jay's Red Deer

Further questions?

Visit Issy and Jay in store at Bower Place, click here for more information.

Ben Windsor

Marketing Manager

From building apps, hiking mountains, and running fundraising campaigns, Ben is a dynamic individual you can often find traveling throughout Alberta, reading French literature, or finding the best beans for espresso.

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